Paraiso x City of Miami Beach

BACKGROUND & APPROACH: The Swim Shows (Paraiso) and the City of Miami Beach are looking to rebrand the multi-day city festival, change the perception of the event at industry and consumer levels and include a wellness and sustainable component to the overall experience.

TAKEAWAYS: The rebranding started with the logo redesign and an awareness campaign to elevate the perception and quality of the festival, inclusive of OOH, print and digital advertising, environmental touchpoints, panel discussions and retail activations.

Free taxi service for influencers, buyers and media publicizing the festival.

3D logo installation used as photo op and Paraiso newspaper.

Magazine ad layout and rebranded Instagram channel.

Banners throughout the City of Miami to announce the festival.

Instagram grid content – count down announcement leading to the opening of the festival.