Food Halls & Pop-ups
Strategized the opening plan, inclusive of media, influencer and community outreach. Ideated brand applications, signage and environmental touchpoints at Urbanspace Vanderbilt, Lex and W52, fully integrated with digital content.
Pop-up culinary experience in collaboration with Chef Kilgore, complemented with daily programming (music, poetry, panel talks and influencers/ media sponsored dinners).
Branded, designed and launched the new immersive food experience, The Lodge, at Bryant Park.
Rebranded the exterior wall of the Union Square and Columbus Holiday Markets, complemented by on-site signage and a gift guide newspaper distributed through the neighborhood and repurposed online via blog and social channels. The rebranding accommodated sponsor activations and seasonal programming.
The Bungalow, a multi brand, retail pop-up shop with experiential activations. Part of the proceeds were donated to the local art museum.
Mixed-use retail project made of recycled shipping containers. Dekalb Market revitalized Downtown Brooklyn by creating a community hub for art, food, farming, and small businesses. Branded the project and created art collaborations, community outreach and partnerships with local stakeholders including The Pratt Institute, museums and Brooklyn Grange rooftop farm.
