Experiential Activations: Izipizi X Sunnylife
Created a launch event for press, influencers and buyers for the Izipizi X Sunnylife collaboration at the Plymouth Hotel.
petitePARADE x Informa
Through a multiple season partnership, petitePARADE joins forces with global trade show leader UBM/ Informa at the Jacob Javits Center to help bring a consumer-driven approach to a B2B model through creative presentations, influencer/ media panel discussions, digital engagement and awards programs.
Editorial content highlights.
Themed accessory displays from select participating vendors.
Editors/ Buyers Lounge, inclusive of a seating area, cafe and trend reports.
We brought together a panel of teen influencers to discuss the approach to social media and how it affects their purchasing decisions. The panel discussion was livestremed through several channels and closed with a trend presentation available for purchase at wholesale level.