Kids
Created a B2B/ B2C event and digital platform, petitePARADE, showcasing children/ teen fashion and lifestyle products. Developed multiple dedicated programs, creative content and turn-key activations fully integrated with the digital experience.
• Partnered with 100+ designers and brands (i.e. Marc Jacobs, Disney, Chloe’, Diesel, UGG, Jessica Simpson, Junior Gaultier, and Hudson Jeans), key media/ industry authorities (i.e. Conde Nast International, WGSN, Parsons, and Polaroid) and nonprofit organizations (i.e. NY Foundling and Free Arts).
• Created and produced multi-seasonal retail collaborations, creative content and new product launches (i.e. Target, JCPenney, Swarovski and New Balance).
Seasonal presentation of Target kids collections integrated in the online shopping experience.
Relaunched Diesel Kid USA through a mix of preview styles and see-now-buy-now product.
Created “The New Balance After-Party” a live event featuring The NYC Waffle Dancers directly from the NYC subways, to introduce the New Balance kids collection to a public of young influencers, buyers and press. The streaming and video of the event went viral generating a positive buzz and quality creative content.
A Day in The Life of mini-influencer London Scout (@scoutthecity) featured in an editorial, reportage-style coverage on The Barney’s blog. We worked with the luxury retailer and six Designers (i.e. Val & Max, Golden Goose, Milly and Stella McCartney) to generate content, social media engagement and, ultimately, drive sales to its newly renovated kids floor and redesigned online experience.
Behind-the-scenes at petitePARADE.
Worked with local influencers and launched the Heidi Klum’s kid collection, Truly Scrumptious.
B2B Trade Show Activations
Through a multiple season partnership, petitePARADE joined forces with global trade show leader UBM/ Informa at the Jacob Javits Center to help bring a consumer-driven approach to a B2B model through creative presentations, influencer/ media panel discussions, digital engagement and awards programs.
Panel discussion with young influencers to discuss how social media affects their purchasing decisions.