Stetson

Rebranded to appeal to a younger costumer and shift the focus to online sales.

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Cosabella

Art directed and produced seasonal campaigns, catalogs, collaborations and editorial content for online, print and in-store visual use.

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JLO by Jennifer Lopez

JLO by Jennifer Lopez x Yamamay – created business collaboration with European lingerie leader Yamamay (500+ retail stores), inclusive of media buy, in-store corners and PA events. Directed the execution of the international collaboration, seasonal JLO campaigns and planned OOH, print and digital ads.